Our concept is all about summer weekends at festivals, featuring music and the corresponding fashion: the ‘launderette’ is not only the place to wash your T-shirt, but also the venue for a modern take on swapping shirts. You wash your dirty clothes, but pick up the clean top from someone else. The added benefit is that you can paint and personalise your new shirt yourself. The idea was a hit: at peak times, people were queuing for up to an hour, the machines were running at full tilt and Facebook was packed with posts displaying personalised T-shirts, connecting with their previous owners.
The ‘boom box’ even turned out to be the festival’s hidden main stage. Here, undiscovered musicians and enthusiastic amateurs alike could show off their senses of rhythm and style, creating the tune while dancing on the touchpads of our boom box. Up to 16 people could dance and create their individual song at the same time – great fun that made the 2012 festival summer all the more danceable.
We spent the rest of the summer taking the containers on tour – to Splash, Melt, Omas Teich, Wacken and, finally, to the Berlin Festival.
