Shanghai 2014
A touch of luxury meets the magic of Sanlitun, Beijing’s unique shopping district; we transformed the Volkswagen stand at Auto Shanghai 2014 to reflect this atmosphere.
Five creative display windows were created for five different themes, with the windows telling an overarching story: as ambassadors for the various themes, anthropomorphic animal figures guided the visitors through the various topics in an iconographic manner and took them on a journey through the many facets of the Volkswagen brand: ‘Beetle Turbo’, ‘Connectivity’, ‘Child Safety’, ‘Volkswagen Lifestyle’, ‘Volkswagen Original Accessories’.
While the scenes inside the windows were recounted in detail, the surrounding acrylic graphics opened up a distorted perspective on the stories, as though from the window of a moving car. As such, the wall graphics bridged the gap between pedestrian and motorist, and between people and the brand experience. This idea came full circle with the vehicles and stand visitors reflected in the windows. In partnership with VAVE and Art Castel.
Beijing 2016
At the Beijing Motor Show, as in the two previous years, we once again staged the Volkswagen shop window on the theme of “Child Safety”.
The design from the previous year – with which we staged the view through the creative lens of street art out onto a miniaturized, pulsating metropolis – was so well received by visitors to the show that the client asked us to adopt the design for 2016 with only minimal changes. Good show – happy customer.
