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The Clubhouse

In its stores, Globetrotter offers so much more than just waterproof jackets and hiking boots. Thanks to highlights such as cold chambers and repair workshops, this outdoor specialist provides its customers with genuine interactive experiences to recommend to others. But how can Globetrotter make the leap from clothing retailer to trendy meeting place for outdoor enthusiasts? To help them achieve this goal, we fitted selected stores in Germany with a new community area – the Clubhouse.

  • Client
    Globetrotter
  • Category
    Retail

By virtue of the Clubhouse, Globetrotter offers its customers a place to meet, where they can share experiences or listen to talks in a laid-back atmosphere. What makes it special is that the design of the Clubhouse is modelled on a traditional log cabin – which is exactly where outdoor enthusiasts congregate. It is here that they catch up at the end of a gruelling excursion in order to recharge their batteries and look back over the day with like-minded people. It is precisely this sense of community that we convey with the Clubhouse inside Globetrotter stores. In addition to an open and inviting basic structure, the Clubhouse also boasts flexible wall elements, meaning that the space can be quickly and easily adapted to events of different kinds and sizes.