In tandem with the agency DREHMOMENT, we developed a versatile concept comprising monthly topics in the fields of music, fashion, design and culture, with each topic represented by a host from the subculture scene in Hamburg.
As part of our remit for the „Mercedes me“ store in Hamburg, we not only provided ideas for monthly events, but also transformed the store into a whole new world every month by redesigning the interior accordingly.
Following the successful first two years, we went a step further in 2016; with monthly topics such as dreaming, courage, happiness, light, humour, home, feelings and freedom, we explored highly personal, philosophical and emotive questions, values and terms by means of talks, workshops and special events. The regular, established event series – such as concerts, film nights, readings and food/sneaker markets – also proved extremely popular.
