‘Discover new territories’ is the slogan which serves as the inspiration for travel stories and fashion shoots for the lifestyle brand camel active.
This year, the brand chose Georgia. We were given the assignment of creating an in-store promotion that camel active can quickly and easily adapt for the relevant campaign country from one season to the next.
We designed two mobile modules that – thanks to their rustic wood effect – matched the look and feel of camel active shops, while inviting customers to stay and browse. They could, for example, sample original Georgian lemonades at the bar and, using a VR module, explore the country’s unspoilt nature in 360-degree videos, generated during their very own fashion shoots.
The result: satisfied customers with a taste for adventure and one or two pieces from the latest camel active collection.
